Privacy Policy

Last updated: 14 October 2026

Bowreed Limited respects your privacy and is committed to protecting your personal information. This policy explains what information we collect, how we use it, how long we keep it and your rights under UK data protection law.

This policy applies when you visit our website, submit an enquiry, contact us or book our services.

1. Who we are

Bowreed Limited is a UK registered company providing live music and ceilidh entertainment.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Bowreed Limited is the data controller responsible for the personal information described in this policy.

Business: Bowreed Limited
Website: www.bowreed.co.uk
Email: info@bowreed.co.uk
Company number: compno

If you have any questions about this policy or how we handle your information, please contact us using the email address above.

2. Information we collect

We may collect the following information when you interact with us:

Contact information

Your name, email address, telephone number and any other contact details you choose to provide.

Event information

Details about your event, including its date, location, venue, timings, requirements and any additional information you provide when making an enquiry or booking.

Correspondence

Messages and information exchanged with us by email, telephone, WhatsApp or other communication channels.

Booking and transaction information

Information relating to bookings, contracts, invoices, payments and transaction records.

Website usage information

Information about how visitors use our website, including pages visited, approximate geographical location, device information and interactions with the site.

Form information

Information entered into enquiry and booking forms, including information from forms that have not been fully completed or submitted.

We only collect information that is relevant to operating our business, responding to enquiries, providing our services and improving our website.

3. How we use your information

We use personal information to:

  1. Respond to enquiries and provide quotations.
  2. Communicate with clients about potential and confirmed bookings.
  3. Arrange and deliver our entertainment services.
  4. Manage contracts, invoices, payments and accounting records.
  5. Coordinate event arrangements with musicians, callers and other relevant personnel.
  6. Follow up on enquiries and provide customer support.
  7. Understand how visitors use our website and improve its performance.
  8. Maintain appropriate business records and comply with legal obligations.
  9. Protect our business against fraud, misuse and legal disputes.

We do not sell your personal information to third parties.

4. Our lawful bases for processing information

Under UK GDPR, we must have a lawful basis for using your personal information.

We rely on the following lawful bases, depending on the purpose of processing.

Contract

Where processing is necessary to take steps towards entering into a contract or to fulfil an existing contract.

This includes responding to requests for quotations, arranging bookings, communicating about event requirements and delivering our services.

Legitimate interests

Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

This includes maintaining relevant correspondence, managing our business relationships, following up on enquiries, improving our services and protecting our business against disputes.

Where we rely on legitimate interests, we consider the necessity and potential impact of the processing on individuals.

Legal obligation

Where we are required to retain or process information to comply with applicable laws.

This includes maintaining accounting, tax and financial records.

Consent

Where we ask for your consent to use information for a particular purpose, including website tracking where consent is legally required.

You may withdraw your consent at any time. Withdrawing consent does not affect processing that was lawful before it was withdrawn.

5. Enquiry forms and Tally

We use Tally to collect enquiries and other information submitted through forms on our website.

When you complete a form, we collect the information you provide so that we can respond to your enquiry, prepare a quotation or manage your booking.

Partially completed forms

Some of our forms use Tally’s partial submission feature.

This means information you enter into a form may be saved even if you do not complete or submit the form.

For example, if you enter your name, email address or event details but leave the page before submitting, the information you have entered may still be recorded.

We use partial submission information to understand where visitors abandon forms, identify problems with our enquiry process and improve the experience of using our website.

Where appropriate, we may also use contact details entered into a partially completed enquiry to follow up about the enquiry.

Our lawful basis for analysing incomplete forms is legitimate interests in improving our website and enquiry process. Where we use incomplete enquiry information to respond to a request you have made, we may rely on contractual necessity or legitimate interests, depending on the circumstances.

Partial submissions are subject to shorter retention periods than completed bookings, as explained in Section 9.

Tally processes form information on our behalf. You can read more about its data handling practices in Tally’s privacy policy at tally.so.

6. WhatsApp communications

If you contact Bowreed through WhatsApp, we will receive your telephone number, profile information made available through WhatsApp and the contents of your messages.

We use this information to respond to your messages, discuss enquiries, coordinate bookings and provide customer support.

By contacting us through WhatsApp, you should expect us to use your telephone number to reply to you through the same service.

We may retain relevant conversations as part of our business correspondence or booking records.

Our lawful basis is contractual necessity where communications relate to a potential or confirmed booking, or legitimate interests where we are responding to general enquiries and maintaining business correspondence.

We do not add people who contact us through WhatsApp to unsolicited marketing lists.

WhatsApp is operated by Meta and processes information in accordance with its own privacy practices. Its processing may involve transferring information internationally.

If you would prefer not to communicate through WhatsApp, you can contact us by email instead.

7. Cookies and Google Analytics

Our website uses cookies and similar technologies.

Cookies are small files stored on your device that help websites function and provide information about how they are used.

Essential cookies

Some cookies are necessary for the website to function correctly, maintain security or remember your privacy preferences.

These do not ordinarily require consent where they meet the relevant legal exemptions.

Google Analytics

We use Google Analytics to understand how visitors interact with our website.

This may include information about:

  • Pages visited and time spent on the website.
  • How visitors arrive at our website.
  • General geographical location.
  • Device types, browsers and operating systems.
  • Interactions with website content.

Google Analytics may use cookies, including those beginning with _ga, to distinguish visitors and analyse website usage.

We use this information to understand website performance and make improvements.

Where required by law, we obtain consent before activating non-essential analytics cookies.

You can manage your cookie preferences through our website’s cookie controls, where available, or through your browser settings.

Google Analytics data may be processed by Google outside the United Kingdom, subject to applicable data protection safeguards.

You can learn more about Google’s handling of information at policies.google.com/privacy.

8. Sharing your information

We only share personal information where reasonably necessary to operate our business, provide our services or comply with legal requirements.

This may include sharing relevant information with:

Musicians, callers and other performers

We may share event details and relevant contact information with the performers responsible for delivering your booking.

Service providers

We use third party services to operate our website, manage enquiries, communicate with clients, maintain records and process business transactions.

These may include website hosting providers, Tally, Google, WhatsApp, email providers, accounting software and business administration systems.

Professional advisers and authorities

We may share relevant information with accountants, legal advisers, insurers or public authorities where reasonably necessary or legally required.

We limit the information shared to what is appropriate for the purpose.

We do not sell or rent personal information to third parties.

9. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling bookings, maintaining business records and meeting legal obligations.

Our usual retention periods are:

General enquiries

Enquiries that do not result in a booking are normally retained for up to 12 months after our last meaningful communication.

We may retain information for longer where reasonably necessary in connection with an ongoing enquiry or potential legal dispute.

Partially completed forms

Information collected through incomplete Tally forms is normally retained for up to 30 days.

Where an incomplete form leads to an active enquiry, relevant information may subsequently be retained as part of that enquiry.

Confirmed bookings

Booking correspondence, contracts and relevant event information may be retained for up to 6 years after the event.

This allows us to maintain appropriate business records and deal with any subsequent contractual or legal matters.

Financial records

Invoices, payments and other relevant financial records are generally retained for at least 6 years, or longer where required by applicable tax or accounting legislation.

WhatsApp and email correspondence

Messages relating to bookings may be retained alongside the associated booking records.

Other correspondence is normally retained for up to 12 months after the last meaningful communication, unless there is a legitimate reason to retain it for longer.

Website analytics

Google Analytics information is retained in accordance with the retention settings configured for our analytics property.

Data that has been irreversibly anonymised may be retained for longer because it no longer identifies individuals.

When personal information is no longer required, we take reasonable steps to delete it securely or anonymise it.

Information may remain temporarily in backups or service provider deletion systems before being permanently removed.

10. International transfers

Some of the third party services we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate protections are in place.

Depending on the destination and service provider, these may include UK adequacy regulations, approved contractual safeguards or other legally recognised transfer mechanisms.

11. Protecting your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse or disclosure.

These measures include restricting access to relevant information, using reputable service providers and maintaining appropriate security controls.

Although we take data protection seriously, no method of electronic transmission or storage can be guaranteed to be completely secure.

12. Your data protection rights

Under UK GDPR, you have a number of rights concerning your personal information.

These include:

Right of access

You can request a copy of the personal information we hold about you.

Right to rectification

You can ask us to correct inaccurate or incomplete personal information.

Right to erasure

You can ask us to delete your personal information in certain circumstances.

Right to restrict processing

You can ask us to limit how we use your information in certain circumstances.

Right to object

You can object to certain processing activities, particularly where we rely on legitimate interests.

Right to data portability

Where applicable, you can request that personal information be provided in a structured, commonly used and machine readable format.

Right to withdraw consent

Where processing is based on consent, you may withdraw that consent at any time.

You also have rights relating to decisions made solely by automated means that produce legal or similarly significant effects. We do not use personal information to make such decisions.

These rights are subject to applicable legal conditions and exemptions. For example, we may need to retain certain records to comply with tax or accounting obligations, even if you request their deletion.

To exercise your rights, please email info@bowreed.co.uk.

We will respond without undue delay and normally within one calendar month.

We do not ordinarily charge a fee for handling data protection requests.

13. Complaints

If you have concerns about how we handle your personal information, please contact us at info@bowreed.co.uk so that we can investigate and address them.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Website: www.ico.org.uk
Telephone: 0303 123 1113

We would appreciate the opportunity to address any concerns directly, but you are not required to contact us before approaching the ICO.

14. Third party websites

Our website may contain links to external websites or services.

We are not responsible for the privacy practices or content of websites operated by third parties.

We recommend reviewing their privacy policies before providing personal information.

15. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our business practices, services or legal obligations.

The most recent version will always be available on our website, with the date of the latest update displayed at the top.

16. Contact us

For any questions, concerns or requests relating to personal information, please contact:

Bowreed Limited
Email: info@bowreed.co.uk
Website: www.bowreed.co.uk

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